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"Snow Sugar’s mission is to bring girls together to encourage one another to strive for the ultimate, while maintaining our true beauty."
Sonya is a skier and her husband is a snow boarder. There is nothing more they enjoy than spending a day on the slopes with their two little girls and a great group of friends. A few years ago, after many conversations with her girlfriends, Sonya began to realize that she was not alone in her frustration when it came to women’s snow apparel. Over and again she heard the same sentiment: women were all tired of looking like skater boys on the slopes.
After some research, she learned that by using the wicking method, women could cut their clothing “bulk” in half. By creating a waterproof shell and combining it with an absorbable active “wicking” material lining they could maintain the warmth — which is so important to women — while offering a much more slim design, optimal for highlighting the female figure. To continue to customize the line specifically for women, she decided to combine candy colors with super soft warm materials. Needless to say, when she introduced this concept to her girlfriends…they ate it up. And it was just the beginning for “Snow Sugar”.
“Don’t be afraid to be a girl.” Wear Snow Sugar.
Sonya Powell, Designer/Owner