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Don't Be Afraid to Be A Girl!

"Snow Sugar’s mission is to bring girls together to encourage one another to strive for the ultimate, while maintaining our true beauty." 

“Don’t be afraid to be a girl.”  Just because you are athletic and like to enjoy the outdoor lifestyle doesn't mean you can not look good while doing it. On the mountain, Apres ski, or off the mountain Snow Sugar is sexy outerwear for women that are not afraid to shine when it's cold outside. 

Sonya is a skier and her husband is a snow boarder. There is nothing more they enjoy than spending a day on the slopes with their two girls and a great group of friends. Some years ago, after many conversations with her girlfriends, Sonya began to realize that she was not alone in her frustration when it came to women’s fashionable snow apparel. Over and again she heard the same sentiment: women were tired of wearing baggy skater boys fashion on the mountian. 

After some research, she learned that by using the wicking method, women could cut their clothing “bulk” in half. By creating a vinyl waterproof shell and combining it with an absorbable active “wicking” material lining they could maintain the warmth — which is so important to women — while offering a much more slim design, optimal for highlighting the female figure. To continue to customize the line specifically for women, she decided to combine candy colors with super soft warm materials. Needless to say, when she introduced this concept to her girlfriends…they ate it up. And it was just the beginning for “Snow Sugar”.  Snow Sugar is now carried all over the world and continues to grow in popularity one fearlous female at a time. 

Snow Sugar jackets and pants are functional (10,000 mm waterproof, windresistant with a cozy warm lining), fashionable and ultra feminine!! Sonya designed Snow Sugar to be worn both on and off the mountain.  This is not skiwear that will sit in your closet...

It's time to stop leaving your fun, femimine, fashion self at home when you go to the mountain! 


“Don’t be afraid to be a girl.” Wear Snow Sugar.




Sonya Powell, Designer/Owner

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